Customers see your food before they have a chance to taste it, and thus, presentation clearly matters. But when it comes to packaging, it’s not just the end users you have to consider. In addition to aesthetic design, your food packaging must provide all of the necessary details required for well-informed purchasing decisions throughout the supply chain :
From the farm to the dinner table, how your food is packaged can mean the difference between a successful sale and unused inventory. Again, presentation matters.